Midnight Madness


Game countdown:

Photos throughout courtesy of Good Shepherd Services

Midnight Madness

Game Overview

Midnight Madness is an exhilarating, challenging, interactive and immersive experience where the best of the best compete with one another to complete the Midnight Madness puzzles in the shortest amount of time. Think the Crystal Maze meets immersive theatre with London as your stage. It gives you the chance to have the experience of a lifetime whilst helping those that need it the most.

SAT May 19, 2018



Starting at a secret location in London

Coming to London on the 19th May 2018, Midnight Madness is a series of cleverly camouflaged, incredibly ingenious and devilishly difficult puzzles – the answers to which indicate the location of the next puzzle, and so on, until the finish line. Teams will compete all night, hunting for, solving, and executing puzzles embedded in the urban landscape of London. The winning team will be the first to cross the finish line.

The Event is based upon its highly successful namesake that took place in New York in 2015 and raised $3.1m for charity. Both creators of the New York version, Mat Laibowitz and Elisha Wiesel are fully on board with the London 2018 version. We thank them for their advice and guidance.

“You’re not just behind a desk; You’re not running some marathon course that everybody else is running; You’re not just sitting at a high society dinner; You’re out in the world being an intellectual athlete.” @ Elisha Wiesel Chief Information Officer Goldman Sachs Elisha was the producer of MM NY 2012-2015 and was an active co-creator of the game’s content, including puzzle design. He designed the fundraising model and was integral in raising the $7.5m+ raised by MMNY over 3 years.

“The Midnight Madness event in New York was one of the best evenings I have spent in my entire life … it is a uniquely exciting and challenging event where teamwork, exploration and puzzle solving comes together to make an unforgettable experience” @ Ewan Kirk Founder and CIO of Cantab Capital Partners which is now part of GAM Systematic

“Despite being bone tired, I was already thinking on the drive home ‘I can see why people do this multiple times.’ It makes so much more sense at the end than it did in the beginning. Many kudos to GC for maintaining the core integrity and spirit of the game even with the corporate demographic, involvement of professional event organizers, and fundraising goals. It was a really good, crazy, mind boggling time. Seeing Sister Paulette so happy at the end was icing on the cake.” @ Team Efficient Frontier A team from MM NYC 2015

“Just another Saturday night in New York? Not for the 300 bankers, hedge fund managers, lawyers and software engineers solving puzzles on sidewalks and traipsing all over Manhattan for more than 16 hours as part of an infuriating, exhilarating, mind-numbing, night-bleeding-into-morning competition called Midnight Madness. An elaborate scavenger hunt put on by Goldman Sachs, the event raised $2.9 million for charity…” The New York Times, making reference to MM NYC 2012

Sponsors & Supporters

GAM Investments


GAM is one of the world’s leading independent, pure-play asset managers. It provides active investment solutions and prod­ucts for institutions, financial intermediaries and private investors. The core investment business is complemented by private labelling services, which include management company and other support services to third-party institutions. GAM employs over 900 people in 13 countries with investment centres in London, Cambridge, Zurich, Hong Kong, New York, Lugano and Milan. The investment managers are supported by an extensive global distribution network. Headquartered in Zurich, GAM is listed on the SIX Swiss Exchange and is a component of the Swiss Market Index Mid (SMIM) with the symbol ‘GAM’. The Group has assets under management of CHF 131.3 billion (USD 137.1 billion)*.

*Source: GAM. Data as at 30 June 2017.

Goldman Sachs Gives

Goldman Sachs

The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.

Goldman Sachs Gives

Goldman Sachs Gives is committed to fostering innovative ideas, solving economic and social issues, and enabling progress in underserved communities globally. Through a donor-advised fund, Goldman Sachs’ current and retired senior employees work together to recommend grants to qualifying nonprofit organizations to help them achieve their goals.  A reflection of the firm’s ongoing commitment to philanthropy, Goldman Sachs Gives has made more than $1 billion in grants and partnered with 5,700 nonprofits in 80 countries around the world.



Putting on an event like Midnight Madness is a massive task. It wouldn’t be possible without these guys:

Sharky & George weareribe.co MA Design The Exploration SocietyA Door In A Wall

Visit the Raise Your Hands website to find out more about what we do.

There is an injustice in the charity sector: it is not a meritocracy. The top 1.2% of charities in terms of turnover receive 72% of the money donated in the UK*. One assumes that money would flow to those that were most in need. However there are hundreds of exceptional small charities that struggle for funding simply because they don’t have the time or resources to fundraise effectively for themselves. Raise Your Hands finds small effective charities working with children across the UK, conducts due diligence on them, monitors them and raises money for them. The RYH charities are specialists in their areas, helping children with HIV, children at risk of suicide, children that have been bullied and children that have lost parents, amongst others. In 2016, over 85,000 young people across the UK accessed the services of the RYH supported charities. By participating in Midnight Madness, you are supporting the under dogs of the charity sector in the UK, easing their fundraising struggle, and enabling them to focus on what they do best: improving the lives of disadvantaged children across the UK.

Please give generously.

2019 Event

We have a maximum of 30 teams of up to 10 people available for Midnight Madness 2019. The cost of entry to Midnight Madness is kindly covered by our supporters and sponsors. Instead, we ask that you make a charitable donation to Raise Your Hands. The average charitable donation to date is £10,000. Any further fund raising from your team would be hugely appreciated. If you would like to express your interest for entering a team in 2019, please fill out the form, and we will get in touch. You can also email us at info@raiseyourhands.org.uk

Midnight Madness

Expression of Interest for 2019

To express your interest for the 2019 event, please go to the 2019 site where there is a form which you can complete. You can view photos from the 2018 event on the gallery page.

Midnight Madness 2018 Aftermovie